HEROIN IS NOT CHIC CAMPAIGN LAUNCHES DURING N.Y. FASHION WEEK

September 13, 2016 (New York, New York) – Heroin Is Not Chic, HINC, a non-profit organization aimed to promote awareness of the growing heroin and opiate epidemic in the United States, has launched a grass-roots media campaign to expand awareness of the rising heroin and opioid epidemic in which 78 Americans die every day from opioid overdoses (CDC).  During Fashion Week and for months thereafter, HINC will be employing a variety of media platforms and events to promote education and communication throughout the United States regarding this pernicious epidemic.

Despite this opiate epidemic, the term 'Heroin Chic' in fashion circles glamorizes characteristics associated with addiction, including emaciated bodies and disheveled looks. To counter “Heroin Chic” and similar negative campaigns and messaging, HINC has selected New York Fashion Week to launch its campaign to generate the greatest opportunity to create and spread awareness nationally of this destructive epidemic. Designers, as well as industry influencers, will be wearing HINC shirts and pins throughout NYFW, as well as posting on their own and others social media sites to promote our mission.

As part of this important endeavor, Heroin Is Not Chic is proud to partner with D.A.R.E. America (www.dare.org), the world’s leading education program dedicated to teaching students decision making skills for safe and healthy living.  As part of D.A.R.E.’s various curricula programs presented in thousands of elementary, middle and high schools in each of the 50 states and 52 other countries, D.A.R.E. instructors not only teach students about the risks of drugs such as heroin and opioids, but also address high-risk behaviors including bullying and internet safety.

“It is truly an honor and privilege to partner with such an esteemed organization as D.A.R.E America,” said Cathleen DaCosta Bombard, Founder of Heroin Is Not Chic. “Together, we hope to mobilize community through education and awareness. There is no ‘face of heroin’ – it faces us all.”

In 1983, D.A.R.E America started an unprecedented and innovative substance abuse prevention education program – Drug Abuse Resistance Education – which over more than three decades has spread worldwide positively impacting the lives of millions of children.

“We are thrilled to partner with Heroin Is Not Chic on this very special campaign. HINC embodies the spirit of D.A.R.E America’s mission with a laser targeted twist. We look forward to growing the program together to fulfill our mission of teaching students good decision-making skills to help them lead safe and healthy lives.” said Francisco Pegueros, President & CEO of D.A.R.E America.

Heroin Is Not Chic x D.A.R.E America co-branded products can be found on heroinisnotchic.com. These products include t-shirts, as well as enamel pins courtesy of a collaboration between HINC and PinDropNYC. All proceeds will be donated directly to HINC campaign.

 About Heroin Is Not Chic:

Heroin is Not Chic, HINC, is a non-profit organization aimed to promote awareness of the growing heroin and opiate epidemic in the United States. Drug overdose is the leading cause of accidental death in the U.S., with 47,055 lethal drug overdoses reported in 2014. Deaths resulting from opioid overdoses have more than quadrupled since 1999 (NIDA). In 2012, an estimated 467,000 people in the U.S. were addicted to heroin (ASAM). Despite this opiate epidemic, the term 'Heroin Chic' in fashion circles glamorizes characteristics associated with addiction, including emaciated bodies and disheveled looks. Heroin Is Not Chic has been created to bring awareness to this growing epidemic.

About D.A.R.E. America:

Teaching students good decision-making skills to help them lead safe and healthy lives.

For more information, or to request an interview:

Info@heroinisnotchic.com | 802-373-0242

www.heroinisnotchic.com | @heroinisnotchic                        

Cathleen Bombard